Gold 
Why Invest in Palladium Bullion?
Palladium, a platinum group metal, is a rare element used primarily in the automotive, chemical, jewelry and dental industries and may offer investors some of the best opportunities in the precious metals complex in the years ahead. While past performance is not indicative of future results, in both 2010 and 2013, palladium outperformed gold, silver and platinum in terms of year-over-year price appreciation in percentage terms. Palladium demand has been steadily increasing in recent years, while at the same time, available supplies of the metal to fill that demand have not. Rapidly growing gasoline-powered vehicle production in the U.S., China, India and elsewhere demand increasing supplies of palladium . . . at a time when the world simply can’t produce it fast enough or in the quantities needed. With the attractive supply/demand fundamentals, combined with the relatively small size of the market, compared to the gold and silver markets, it is easy to see why investors are attracted to palladium as a way to diversify an investment portfolio and speculate in an often volatile and fast-moving market.
