---
title: "Why News Headlines Move Precious Metals Prices | Monex"
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# Are Gold & Silver Near a Bottom? What Investors Need to Know.

Sean Brazney and Jeffrey Christian · July 9, 2026

[Watch Video](https://player.vimeo.com/video/1208505378)

## Video Transcript

**Jeffrey Christian:** So, there’s a lot of people who are waiting to buy. One of the points that we say is, “You may give up the last 10% of the downside in order to be long when the price rises, because when the price turns, I think it’ll go very fast.” So, we’re probably within 10% of the bottom for gold and silver, in our view.

**Introduction:** Anchors in a shifting world. The strategic case for precious metals. With Monex and CPM Group.

** Sean Brazney:** Well, you know, we’re in this summertime area and I guess it’s not just summer, it’s coming off of an amazing first few months of this year. A lot of momentum, some really spike highs in the prices of the precious metals, and then we come in. We kind of come off that peak a little bit. We get information on rates through the FOMC. We have issues with war in Iran and the Middle East. Then we come into vacation time and summertime, selling may go away kind of mentality, in the investment world right now. It kind of leaves us in a spot of where it seems like there’s a lot of quiet, a lot of non-activity in the metals market. I really am looking forward to getting back to the data, the why do we buy, are these lows, lows we should be accumulating at, and I’d really like to get your take on kind of where we’re at right now in the market.

**Jeffrey Christian:** The key driver that we’re looking at is really investors and investors were very heavy buyers last year, especially in the period September into January of this year. Prices went to very high levels, gold, silver, platinum were all at record highs and then the prices came off. You had a combination of long-term investors, traditional gold and silver investors, platinum and palladium investors too, but then you also had a lot of opportunistic people who were not traditional precious metals investors who poured into the market. When the prices started coming off, you saw some profits. As you said, the FOMC in March said, “Hey, we’re not going to lower interest rates the way we thought we were going to six months ago. If anything, we may be raising interest rates.” You saw gold and silver, platinum, palladium and copper, to a lesser extent, start to decline and that has continued. So, you’ve seen profit taking. You’ve seen some investors selling.

What we hear from a lot of our clients is, I’m waiting to see how low the prices go in the summertime. This is the period of seasonal price weakness. How low are the prices going to go and then I’ll buy.

We get these comments every day from our clients, investors, as well as industrial users. OK, I’m waiting for $60 dollars. Well, I’m at $58 dollars. Now, I’m waiting for $55 dollars for silver and gold I was waiting for $4,100 or lower. I’m at $4,050 right now, maybe I’m going to wait until I see $3,800.

So, there’s a lot of people who are waiting to buy. One of the points that we say is, “You may give up the last 10% of the downside in order to be long when the price rises, because when the price turns, I think it’ll go very fast.” So, we’re probably within 10% of the bottom for gold and silver, in our view. It’s probably a good time to buy, but we’re seeing a lot of people saying, “I’m going to wait. It’s early in July. Over the course of July and August, I’m going to see how low the price goes and then I’m going to buy, because I remember what happened after August of last year.” People are thinking in terms of a replay of 2025, where you had the price move sideways from April through August and then the prices just took off September through January.

So, I think there’s a lot of pent-up demand and it all comes down to investors. We saw heavy selling in the ETFs and in some coin markets, earlier this year. We saw a heavy selling of gold in India. That all seems to have dried up. You still saw a decline in ETF holdings of gold last month, but it was very small compared to the kinds of sales that you saw from January through April and May. So, I think you’ve seen the end of the profit taking selling and now everybody’s sort of waiting for a signal to buy. When that happens, you’re going to have a lot of buying in relatively tight markets.

** Sean Brazney:** As a reminder for our viewers, like you said, is there’s a time to accumulate. We’ve hit some really good lows and when the time to buy is finally obvious, you might miss that 10%, 15%, 20% of the move by the time you finally do it.

So, it’s a great reminder that you need data. You need data from people that are commodities focused like CPM Group, which brings up our report, *Anchors in a Shifting World 2026 Precious Metals* done by you, Jeffrey and your team. Anybody can call Monex today, get their free report, call in and talk to an account representative and let’s see what’s best for you.